The information on products in Web 2.0
Web 2.0 to users it is interesting for a long time already, and now web 2.0 becomes popular not only in a social niche, but also from the point of view of marketing.
Carried out research Fox Interactive together with TRU has revealed that 70 % of all Americans at the age from 15 till 34 years regularly visit social networks, 69 % from this number leave in a network for communication with friends, and 41 % communicate with members of a family. Among interrogated most of all use MySpace.com (81 %), 31 % have declared that with the advent of social networks they began to spend more than time in a network.
Interrogation was spent to learn on purpose as Web 2.0 and service MySpace.com influences brands of the companies and their products and in this connection have entered new parametre «effect of the Moment», this parametre should count as the certain brand of a product in the environment the Internet through social networks and as it influences image of the company, and also differences from classical advancement of a brand moves ahead.
40 % interrogated have declared that learn about the companies and their products through social networks, and watch news and development of their interesting companies and their products. 28 % have informed, that about new products and brands they also learn through social networks, but rely on the information received from friends and relatives more.
The short conclusion which has been made on the basis of research, sounds so: «In the environment of Web 2.0 brands and products receive better advancement as the information on products becomes more authentic in the opinion of users on what the trust to the goods and a brand» depends